Stepping outside the box to understand what is happening inside
As an executive or a team of a start-up or an established company you are on an entrepreneurial journey with many unexpected challenges, that can make or break your company or project target. Some of the key challenges you are facing are:
Understanding the steps towards an entrepreneurial journey when you have a fantastic idea but no experience in how to get started as an entrepreneur.
Deciding on a path to market early in the product life cycle when many things are not yet known but lots of things to consider.
Continuously taking the bird’s eye view during your entrepreneurial journey as everything is constantly changing.
Focusing on the strength of each member of your team, understand what motivates and demotivates your team.
Our mission is to support you during all steps of your entrepreneurial journey – focusing on the essential, explore alternative ways, prioritize tasks, guide you towards sustainable self-leadership and get the best out of your team.
I met Eduardo in 2023 at the European Wound Management Association and immediately knew he was the advisor our startup needed. He has built a wound care company from scratch to exit and later worked as a regional manager in a scale up that achieved a €1B exit. This gives him a rare perspective across startups, scale ups and established industry, regulatory and clinical challenges to the mindset of investors, distributors and top industry leaders.
Eduardo helped us to articulate our value proposition, navigate regulatory hurdles and rise funding from VCs. In addition to his remarkable and unique experience, Eduardo is very human. He listens carefully and reflects on situations, helping to come up with the solutions very naturally. By today, Eduardo became the key advisor of our company, and I definitely recommend him.
Olesja Bondarenko CEO, Founder Nanordica Medical
As a first time Founder and CEO, uncertainty and doubt are always present, making the myriad of decisions and tasks seem overwhelming at times. Working with Edi as a commercial mentor and Board Member has instilled a sense of confidence that I have found invaluable. It is sometimes difficult to know where to turn to for support when you’re expected to lead, but Edi can provide reassurance, perspective, and level-headed experience that helps me to tackle the most daunting challenges. Part of his incredible ability to deliver support is his extremely personable nature, which I think is rare in a demanding, competitive start-up culture. His viewpoints are genuine and nuanced, the guidance he provides is well-considered and astute. I am always grateful for his sage advice and friendship, his belief in me has transpired to a greater belief in myself and our company’s mission.